In the last 10 years, new social IT media companies emerged and now is entering into the era of anti-authoritarian, and convergence & globalization
where top-down and right-left boundaries are collapsing.
It is important to find out ‘who I am’ in this high accelerating era because human's idea
emotion,empathy and creativity are competivity power now days.
By finding and analyzing elements that enable expansion and sustainability of personal brands in the SNS (social network service) environment in
the era where each personal can become its own brand, this research pursues to increase the value of personal brand when integrating
and establishing social media and personal brand.
emotion,empathy and creativity are competivity power now days.
By finding and analyzing elements that enable expansion and sustainability of personal brands in the SNS (social network service) environment in
the era where each personal can become its own brand, this research pursues to increase the value of personal brand when integrating
and establishing social media and personal brand.